Enterprise business models now rely on digital growth strategies. Successful use of Facebook, LinkedIn, Twitter, Instagram, and other social media channels is essential to customer acquisition and attribution.
With this increased dependence, organizations must meet the challenge of mitigating new digital risks by knowing what those risks are.
Bad actors pose as executives or companies for fraudulent purposes. When they attack the public, the real brand can suffer knock-on bad PR.
Multiple branded social media accounts attract a huge volume of highly visible public input. Content that is damaging or problematic can appear instantly and harm brand optics.
Malicious Message Content
Research shows that organizations face social media attacks with approximately the same frequency as they face email spear phishing and email BEC attacks.