We talk with Gabriela McCoy, Director of Insights & Analytics at Bacardi, the world's largest privately-held spirits company. This episode was recorded before the COVID-19 pandemic turned the world upside down, but Gabriela is a much needed bright spot in these times! We discuss how to get at real human insights that drive emotional connections. In other words, not focus groups. We also discuss why failure is necessary for innovation and how to cultivate it in large enterprises. She is a powerhouse innovator and an absolute delight to listen to. Follow her on LinkedIn, because she's amazing.
January 16, 2021
SafeGuard Cyber Team