Today we speak with Dr. Austin Chiang, Chief Medical Social Media Officer and Founder of the Association for Healthcare Social Media. He talks about his mission to establish standards for healthcare professionals on social media and to challenge medical misinformation online. Dr. Chiang discusses how the Association has taken action on large medical influencers online, asking them to disclose their training background fully and encouraging audiences to verify medical certifications. Together with his colleagues, he is transforming the landscape of medical social media.