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SafeGuard Cyber's platform enables Baird's marketers to effectively narrate their brand story on social media while adhering to stringent industry regulations, driving the brand's differentiation and resulting in increased success for Baird's financial advisors.

 

“We realized the necessity for a compliance partner for our social media activities, and SafeGuard Cyber emerged as the ideal choice. They quickly gained our trust and have since become a significant partner in our continued success.”

 

— Brian Petersdorf
Senior Marketing Manager, Baird Private Wealth Management

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The Challenge

Baird encountered challenges in using social media effectively for brand differentiation. Compliance regulations posed a major concern, and measuring engagement metrics and ROI was complex and time-consuming. The lack of a dependable compliance partner risked Baird's brand integrity and regulatory compliance.

How Did SafeGuard Cyber Help?

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ComplianceProtect_Light-3Compliance Assurance

Group-1Brand Story Amplification

Group (1)Trackability and Analytics

SafeGuard Cyber's platform empowered Baird's marketers to confidently tell their brand story on social media while ensuring compliance with industry regulations. Baird gained critical insights to measure ROI and optimize marketing strategies through trackability and analytics, enabling data-driven decision-making. Thus, Baird was able to not only safeguard their regulatory adherence but also amplify their brand differentiation in a competitive landscape.

With SafeGuard Cyber, they can now detect social engineering in 50+ languages, prevent Microsoft Teams malware and ransomware from propagating the business, and reduce risk to the organizations in human communications.

Take Security Product Tour

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Secure Human Connections

Ready to see how SafeGuard Cyber secures modern communication apps wherever they exist?