Global Pharmaceutical Company Empowered to Embrace Social Media

The Challenge: Scaling Compliant Communications

When a Fortune 500 global pharmaceutical company needed to engage with customers authentically across multiple brands on social media while ensuring that all of these communications were fully compliant they turned to SafeGuard Cyber. By automating social media protection they were able to regain hundreds of staff hours.

Social media is a powerful tool to deliver a great customer experience and differentiate a brand. Unfortunately, the lack of visibility into this channel makes it daunting from a compliance standpoint. The company operates under strict FDA regulations that require the fastidious capture and retention of records relevant to drug safety They were fulfilling their compliance demands manually, by reviewing potential incidents on social channel one by one which was time-consuming, expensive, and slow. It was impossible to scale, and it was damaging their social media goals. The company needed a better way.

Hundreds of staff hours have been regained, revenue has been boosted, and the company has been enabled to embrace social media without compliance worries.