Digital Risk Protection
Digital Risk Protection (DRP) is the practice of protecting third-party cloud channels from various forms of digital threat. As part of digital transformation initiatives, enterprise organizations are increasingly dependent on social and digital channels for everyday productivity, customer engagement, and growth. With this dependency comes the need to secure these channels against unauthorized access, malware, phishing, data loss, compliance violations or account compromise. Digital Risk Protection processes aim to secure these channels and aid in managing risk in digital transformation. For the modern enterprise, a robust DRP stance is an absolute necessity to secure the technology that drives business growth and revenue.
Within every organization, social and digital cloud-based channels are now mission-critical, and used across multiple departments. These third party channels fall into two categories:
External channels are the channels that marketing, sales, and customer experience teams use to drive engagement and growth: Social media, LinkedIn, mobile chat apps like WhatsApp, and more.
Internal channels are those technologies that companies rely on for operational efficiency and agility: Collaboration platforms like Slack and Microsoft Teams, and larger suites like Salesforce, Veeva CRM, and Sharepoint.
These new cloud channels are how work gets done. Embracing them is a core part of digital transformation strategies. Without these cloud channels, a modern-day business is destined to get left behind.