We called Jennifer Heyman, VP and Head of Social Media Conversation at Wells Fargo, to talk about her approach to delivering a personal touch and positivity to over 5 million followers. We get into the particular challenges that marketing teams face during the pandemic, like how to listen more than speak. And we touch on why marketers need to secure the critical channels in the martech stack. Heyman also shares her favorite moment so far from the lockdown. Connect with her on Twitter @jheyman
SafeGuard was born out of the realization that existing security solutions aren't enough to combat malware and phishing on social, chat, and collaboration channels that are business critical in the digital economy.